Reconnecting with what drives you and what drives your best customers is the best way to sidestep a sales slump.
The worst troll is the one that lives in your head.
Austin Kleon
Sales slumps can be downright terrifying, sapping our confidence and testing our resolve. It can be a very lonely time steeped in self-doubt as we face what appears to be insurmountable obstacles.
But here’s the exciting truth: sales slumps are not dead ends—they’re launching pads for extraordinary growth and renewal!
This is our moment to reignite our passion, refocus our purpose, and turn challenges into triumphs. If we embrace this journey with optimism and enthusiasm, we can call our power back and turn every setback into a setup for a remarkable comeback.
3 Steps to Slide Past Your Sales Slump
Let’s dive into how we can transform a sales slump into a powerful springboard for success, inspired by author Simon Sinek’s profound insight: “People don’t buy what you do, they buy why you do it.”
1. Reconnect with Your “Why”
Simon Sinek’s wisdom reminds us that the heart of our success lies not in the what, but in the why. Take a moment to reflect deeply on why you do what you do. Write down three to five reasons and then select the one that most completely encompasses your “Why.”
Perhaps you started your business to bring joy and convenience to people’s lives, or maybe you wanted to solve a problem that no one else had addressed. By reconnecting with this fundamental motivation, you can reignite your passion and communicate with authenticity and move past your sales slump.
Your “Why” is the driving force that will shine through in every interaction, making your message more compelling, genuine, and resonant.
2. Interview Your Best Customers
Our best customers hold the keys to understanding what makes our product or service truly special. Reach out and have a conversation with them. Ask what they love about your offering. Pay close attention to the specific words they use to describe how you solve their problems.
For instance, if a customer tells you that your product/service “simplifies their life,” or “brings peace of mind,” or “sets them free,” these phrases are gold. Write them down and use them in your sales copy, pitches, and closing strategies.
The images that come to mind when you hear their words can also inspire new art and visuals for your marketing efforts. By mirroring your customers’ language and sentiments, you create a powerful connection that strikes a chord within them, prompting them to act.
3. Rediscover What You Want Your Clients to Know
Ask yourself a critical question: What am I desperate for my customers or clients to know? This question surfaces what you fiercely believe that sets you apart in the marketplace. Spend some quiet time reflecting upon this question and journal all your thoughts.
Alternatively, if your purpose has shifted over time, this question can reveal your new motivations. Perhaps you now see your business as a vehicle for community impact or environmental sustainability. Whatever it is, clarify this message and let it guide your communications. Your renewed sense of purpose will not only energize you but will also resonate with your clients, showing them the deeper value of what you offer.
Final Thoughts
Sales slumps are temporary, but the lessons we learn from them can have a lasting impact. By reconnecting with our “Why,” leveraging the insights from our best customers, and rediscovering our core message, we can transform a slump into a springboard for growth.
Remember, our passion and authenticity are our greatest assets. When we share our true motivations and connect with our clients on a deeper level, we create relationships built on trust and mutual respect.
Embrace this journey with an open heart and a renewed spirit. Your next big success is just around the corner, ready to unfold as you reconnect with and share the unique “Why” that drives you.