Experience as an Art {Aesthete Aperture}

Hello, this is Susie deVille, Founder & CEO of the Innovation & Creativity Institute. In today’s episode of the Aesthete Aperture, we are going to the Porsche dealership in Asheville, North Carolina. I do not consider myself to be too focused on cars in general (in fact, the car I own now is the 4th car I’ve had over the course of my entire life). However, I will admit that the design of the Porsche Cayenne really caught my attention a few years ago when I was in the market for a new car. A Porsche is a work of art, and each time I open the door and get behind the wheel, my pulse quickens. I deeply appreciate every detail in the vehicle — every thoughtful choice made to enhance the owner’s experience. We do tend to buy experiences more than objects, don’t we? And we are seeking feeling states that those experiences give rise to. As you consider your work in the world, what additional love, attention to detail, and novel approaches to delivering an experience might you infuse into your creativity?