Aesthete Aperture: False Starts

Hey, Everyone! This is Susie deVille, Founder & CEO of the Innovation & Creativity Institute. In today’s episode of the Aesthete Aperture, we are in Highlands, North Carolina. Spring has tried to come in the mountains, with little buds opening and green shoots coming up from the ground. Winter keeps hanging on, though, with the occasional colder weather and snow.

Like this in-between world of winter and spring, we can as creators find ourselves frustrated by false starts. We can begin projects with great energy and excitement, only to find our efforts sidetracked, stalled, or halted entirely by procrastination, work that is sub par, and failed efforts. Our false starts are an inevitable part of the process, and once I began embracing them, I could find their silver lining. Without winter, we wouldn’t welcome spring as heartily. Without false starts in our work, we wouldn’t know the joyful moment when we find the break-through idea, and the work, at last, comes together.