Hi, I’m Susie deVille, Creative Rebel extraordinaire
Principal for Business & Personal Transformation
CEO & Founder of the Innovation & Creativity Institute
Much like you, I’m a seeker.
I’ve been researching and working in the fields of entrepreneurship, innovation, and creativity for more than 15 years. In 2006, I began blending the worlds of entrepreneurship, art, design thinking, anthropology, travel/flâneuring, learning how to see, and coaching into life- and business-changing experiences that are deeply transformational.
Truth is, entrepreneurship runs in my blood. I grew up in an entrepreneurial household and worked in the family business from the age of 12. I learned quickly what it meant to build, run and grow a retail business that also became a pillar of the community, not just selling products, but serving as a flourishing enterprise that also helped a lot of people.
Along the way, my fascination with not only business, but with people and what made them tick, led me to pursue a B.A. in anthropology, a master’s degree in entrepreneurship, and a coaching certification via NYT best-selling author and O Magazine contributor (and coach to Oprah), Dr. Martha Beck.
Building on an early start in local business and my education, I traveled the world, worked in publishing, launched the Literary Council of Highlands and The Peggy Crosby Community Service Center, became a real estate top producer, then launched my own highly-successful firm, before selling the company to launch ICI. Now at the helm of this endeavor, the focus is all about helping others build wildly successful businesses and lives.
But the greatest learning experiences have come from embracing art, inspiring creative confidence in others, and opening my eyes to the world around me.